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what we do
BUZZ ON
THE AIR


When play advocacy group KaBOOM! used a video competition to award grants to its Playful City USA member communities, it elicited dancing mayors and superheros with pet dogs. These weren't buzz marketing pros but real people in communities across America drumming up excitement for a great cause, and a great brand.


PHASE 1: Design and Launch
Together with you and your team, we throw assets and objectives on the table, create a winning program concept, and establish measurable success metrics.

PHASE 2: Execute and Activate
From turnkey to DIY, we find the right fit for your needs, and work to reach your customers via contest and video competitions where they live, work, and play....online, and "on the street".

More Details...  

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"Shycast was extremely responsive and they took care of every detail. They never failed to make our contest better at every turn with creative ideas that worked for us. I look forward to working with them again."
-Lisa O'Masta,
VP Marketing, eInstruction

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A Small Company's Web Video Contest Gets People Talking

"Interwrite reached out to video company Shycast LLC of Princeton,N.J, to build a Website that would allow participants to sign up,submit videos, comment on entries and vote on their favorites"

...Wall Street Journal

 

Nailed It

"The company we worked with was Shycast.It has also done work with companies such as Ikea and Apartments.com. We had more than 220 video submissions"

... DMNews

 

IKEA puts fresh face on Old Town Lansing

"Old Town Lansing won a national Ikea makeover contest by being just a little beyond normal"

... Detroit Free Press

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