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BUZZ ON
THE STREET


When IKEA launched Small Business, Big Dreams to find the next Maplewood, NJ, people dressed up in gorilla suits and hung banners across main street in the winning town of East Lansing, MI. These weren't buzz marketing pros, but real people drumming up support for a great cause, and a great brand.


PARTICIPATION
294 Classrooms in 40 states and 4 countries submitted music parody videos: US, AU, CA, and NZ.

VIEWS
Over 12 hours of videos submitted, 250,000+ views.

MEDIA COVERAGE
40+ newspaper and education blog stories to date.

TESTIMONIAL
"This is a tremendous program that drives revenue for our organization and generates thousands of high-quality leads at very low costs; while it allows us to give back and reward innovative educators. We could not have done it without Shycast, they are a great company to work with and really help us to bring this contest to life."

-Lisa O'Masta,
VP Marketing, eInstruction



See for Yourself: Visit the Contest...  

See other case studies...

SAMPLE COVERAGE  

KARK-TV, Little Rock (11/10/2008)   

KABC-TV (CBS), Los Angeles (11/12/2008)   

"Shycast was an outstanding partner. They were always responsive, had creative ideas that helped the contest, and approached our campaign with enthusiasm and energy. Most importantly they were absolutely reliable and we knew they cared about our program."
-Wendy Clark,
USA PR Manager, IKEA

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Teachers: Get on the Map!

Shycast is producing the 2nd annual Content Meets Technology Sweepstakes, sponsored by Knowledge Delivery Systems and eInstruction's new eICommunity, a great educational resource launching in June. CMT is a hybrid sweeps and Google Maps mashup, providing a fun and instructive exercise for teachers that could win them thousands of dollars in classroom goodies and continuing education credits!


Upcoming webinar: Using Video to Market Your Business Online

Shycast is co-hosting a free webinar with our colleagues at Fliqz on Wednesday, January 28 at 2pmEST. Learn how video can effect each stage of customer acquisition, and how simple and cost effective it can be to deploy.

...Read more and sign up

 

A Small Company's Web Video Contest Gets People Talking

"Interwrite reached out to video company Shycast LLC of Princeton,N.J, to build a Website that would allow participants to sign up,submit videos, comment on entries and vote on their favorites"

...Wall Street Journal

 

Nailed It

"The company we worked with was Shycast.It has also done work with companies such as Ikea and Apartments.com. We had more than 220 video submissions"

... DMNews

 

IKEA puts fresh face on Old Town Lansing

"Old Town Lansing won a national Ikea makeover contest by being just a little beyond normal"

... Detroit Free Press

Read more news...